Post by FLICKOFLASH on Jun 12, 2013 21:10:41 GMT -5
Gibson has changed its corporate identity, swapping the word 'Guitar' for 'Brands' in a move designed to reflect its broadening product line-up.
Boss, Henry Juszkiewicz has always seen Gibson as more of a lifestyle brand than an instrument brand and this latest corporate re-labelling from Gibson Guitar Corp to Gibson Brands testifies to that.
“Of course, the Gibson Guitar Corp. remains a vital, and crucially important, division of Gibson Brands,” said Juszkiewicz. “But with the recent acquisitions of TEAC, the Stanton Group, KRK, and Cerwin-Vega!, as well as a major investment in Onkyo, Gibson now encompasses the entire music and sound chain—from the first chord played by a songwriter on a Gibson guitar, until the music reaches the consumer through Onkyo’s premium high-fidelity systems.”
He continued, “Gibson guitars have always represented a fusion of technology, art, innovation, and craftsmanship, resulting in a premium range of musical instruments. Gibson Brands will continue to carry that ethos into all our products. Most importantly, we’ve never forgotten that Gibson Brands are about bringing the joy of music and sound to a world hungry for a positive quality of life.”
link
Boss, Henry Juszkiewicz has always seen Gibson as more of a lifestyle brand than an instrument brand and this latest corporate re-labelling from Gibson Guitar Corp to Gibson Brands testifies to that.
“Of course, the Gibson Guitar Corp. remains a vital, and crucially important, division of Gibson Brands,” said Juszkiewicz. “But with the recent acquisitions of TEAC, the Stanton Group, KRK, and Cerwin-Vega!, as well as a major investment in Onkyo, Gibson now encompasses the entire music and sound chain—from the first chord played by a songwriter on a Gibson guitar, until the music reaches the consumer through Onkyo’s premium high-fidelity systems.”
He continued, “Gibson guitars have always represented a fusion of technology, art, innovation, and craftsmanship, resulting in a premium range of musical instruments. Gibson Brands will continue to carry that ethos into all our products. Most importantly, we’ve never forgotten that Gibson Brands are about bringing the joy of music and sound to a world hungry for a positive quality of life.”
link